Coca Cola Strategy Essay

Slide1 International scheme (tiu ca slide nh c) The enterprise has core competencies = the competitors in the host country does non have or difficult to develop, catch up or obey Being not under pressure to localize returns and to reduce yield costs Companys head office played a key roleSlide 2 International outline of coca Cola (1900 to 1950)1899-1909 added to 379 bottling plants across the United States for consumption of about 70 million liters / year. 1906 developing the first bottling plant in Havana, Cuba = marked the first look of Coca gage international merchandise 1936 World War stone-broke out = the bottling plant follow the army and when the war ended, coca has own subsidiaries in 64 countries. 1950 Coca cola started advertising on TV = effects promote in worldwise Slide 3 Global outlineA business system as global merchandise or single marketCompany produce and deliver the harvest-festivals which are govern and identical. Businesses build production facil ities globally in locations with low cost as the basis for operational efficiency = save cost The operation of the formation will be connected and coordinated through a central management official invent the business does not pay forethought to the important differences between different markets = opportunity for competitors to jump in and have-to doe with the needs Slide 4 Global Strategy of Coca cola (1950 to early(a) 2000)Coca-cola implementing global business strategy by producting homogeneity, uniforming marketing strategy worldwide.In the 1970s and 1980s+ very diversified distribution organisation in both horizontal and vertical, + the bottling plants of Coca-Cola were on around the world+ relate the retail stores to serve go acrossrs better.In the 1990s find new market with the advantages of the new front to the market = Africa and Asia Slide 5 Transnatoinal strategyMake a separate strategy for each country in which businesses consume theirproducts. Implemented local ized products and methods of marketing products to suit the tastes and preferences of each national market Slide 6 Transnatoinal strategy of Coca cola (from 2000s to now) Set up independent subsidiaries, joint ventures in different markets = carry out the explore and development stage products, manufacturing and marketing products in the local market. In the early 2000s success on a global scale with nature is a business providing consumer goods Local adaptation Think local, act local strategy towards adaptation but not contrary to the traditional strategy of company-global strategy Distributed organizational structure according to geographic area, including five areas-North America Latin America. Europe, Asia, Europe and the Middle East borders. Asia Africa.Slide 7 Localization strategy of Coca colaLocalization strategy the practice of adjusting a products functional properties and characteristics to accommodate the language, cultural, political and legal differences of a inappro priate market or country. For Coca Cola this will be through through a number of actions, first is changing their method of advertising. Ex In India the character of celebrities would be used more than in Africa whereby football game is the bigger love of the people Coca-Cola decided to change their iconic product name to something a little more consumer-friendly for Chinese market, adopted to use Chinese characters to present a truly localized version of their logo. Cui cng l ci lop t gi hm trc nh Hi.