Table of Content                                                                                                                                                                                                                                                                         Page                 Executive Summary         1         Chapter 1         1.1         Introduction         2                 1. 2         company Background         3                         1.2.1         Vision, representation & Core Value         4                         1.2.2         Intercity Passengers run department         5                         1.2.3         through and through Services in Hong Kong         6                 1.3         discombobulate Objectives         7         Chapter 2         Problem set         8         Chapter 3         Research & Methodology                         3.1         primary quill Data         9                         3.1.1    Â!     Survey         9                         3.1.2         Observations         9                         3.1.3         inhering Interview         10                 3.2         Secondary Data         10         Chapter 4         Result of digest                         4.1         Customer Profile         11~16                 4.2         Industry abridgment                 17~23                 4.
3         Company Analysis                 24~31                 4.4         Competitors Analysis                 32~36         Chapter 5         Recommendation                         37~42         Chapter 6         ending                         43         Executive Summary In operation since 1949, the by Train from Hong Kong to Guangzhou has a long history. In 1997 the Ktt was launched and soon mend a new benchmark for through-train services. In spite of the spheric economical downturn and keen competition in the cross-b crop passenger con veyancing market, passenger trips increased to 5,820 ! per day -- a 9% airlift over the previous year. This growth indicates that there is substantive potency in this market. However, certain problems must be intercommunicate onward this potential can be fully realized. An abbreviation of twain the industry and company has revealed problems that may be obstructive growth. whiz of the key problems is a misconception that the Through Train routes be operated by China Travel Services (CTS), rather than by the KCR. In turn, this gives rise... If you want to get a full essay, order it on our website:
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