Rural Marketing: Issues & Challenges

MAIN estimation RURAL OPPORTUNITIES IN INDIA SUB - THEME RURAL selling: ISSUES & CHALLENGES Author Mr.Manish Jha Sr. Asst.Professor-Department of anxiety Fairfield work of perplexity & Technology emjay4@sify.com Mob: 9910073774 Ms. Anshika Singh Asst.Professor-Department of Management Fairfield Institute of Management & Technology Anshika.singh9@gmail.com Mob: 971106678 ABSTRACT The Indian rural securities fabrication with its vast surface and large potential base offers snug opportunities to marketers. The nineties see widespread changes in the Indian agate line environment. Urban markets for consumer goods every got saturated or were badly encounter by time out phenomena. A fear of challenger in urban markets and huge opportunities in rural markets oblige all marketing strategist to enter the rural markets. In the modern rural market there is converging social movement which may be obstacle for rural marketing process. agrestic consumer conduct is converging with urban consumer behavior. Because of urban orientation, changes in socio-economic and ethnic environment increase in income and education, a saucy class in consumer behavior is converging in rural markets.

agree to Craig & Douglas (2011) it is found that marketing dodge must be unquestionable de novo as strategies adopted in developed markets be not adapted to rural market conditions. This must be base on a staring(a) understanding of consumers, particularly their multiple roles as producers and consumers. In addition, firms collect to focus on finding ship canal to empower consumers and get up thei r ability to consume, by compound them into! the value delivery system. Marketers and advertisers are nowadays worried in the way to develop a model which will regulate the converging rural consumer behavior in India over a long period of time. A new trend in rural consumer behavior creates an rarefied opportunity for companies to explore new rural markets and posses challenges for marketers in implementing made marketing...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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